Our Story

In 2017, the story of JOWA began: an exciting transformation of its creator, transitioning from a career as an international marketing expert to a life of love and patience for the art of craftsmanship.

In July of the same year, JOWA launched its first leather goods models, fascinated by the magic of leather, an organic material that ages gracefully. These first evening bags, handcrafted and adorned with precious stones, showcase the meticulous work of exceptional master artisans.

In 2021, JOWA decided to take it further by making its leather products faithful life companions, capturing significant moments and shared emotions. The brand expanded its offerings by introducing interior decoration products.