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4Africa is a social enterprise that trains community women is skills of making high quality handcraft products. We collaborates with Scandinavian designers to transform natural and recycled, locally accessible materials into sustainable handcrafted products. Our focus is on empowering women and creating opportunities for them. We believe in the potential of merging African and Scandinavian influences, resulting in unique and globally admired products.

Changing the African narrative by changing untold African stories.

In 2018 I started what I call my “African Adventure”. I traveled and lived for short periods of time in four African countries until I landed in Ghana, the country that Africana skincare originates from. Coming from a culture governed by consumerism, where life is lived by a clock, the lifestyle in these diverse African countries felt like a breath of fresh air. It brought back human touch, the idea of sharing and community, such as eating from one big plate with your hands alongside six other people. I saw all the beauty, but I also saw and experienced the many barriers and stereotypes that are attached to this continent. The reality of the African continent wasn’t the reality that many of us are told most times. Why not create something that could aid in exposing its culture, ancestral traditions and natural resources as a way of helping break some of these stereotypes? This, combined alongside my desire to integrate more sustainable day to day habits in my daily routine, especially the way to take... More