Why Sustainability Matters to Meekono?

04/12/2023
by Zidza Katenga

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Sustainability is more than just a buzzword in today's business world. Businesses, governments, and customers all need to keep this important factor in mind. Sustainability plays a critical role in ensuring that the goods being sold are ethically sourced and produced, while also fostering environmental stewardship, social responsibility, and economic growth in the context of a fair trade, online B2B wholesale marketplace for African handicrafts.

The first step in developing a sustainable fair trade marketplace is to understand what sustainability means in this context. At its core, sustainability involves balancing the needs of the environment, society, and the economy. This is achieved by adopting practices that minimize negative impacts on the environment, promote social fairness, and support inclusive and equitable economic growth.

For Meekono, this means partnering with vendors who specialize in creating African handmade products made using eco-friendly materials and methods that are respectful of local customs. By promoting sustainable practices, we can ensure that our marketplace offers products that are high-quality, unique, and reduce the negative impact of production on the environment.

Sustainability also involves ensuring that the artisans and sellers who manufacture these products are treated fairly and that their communities benefit from their hard work. By offering fair prices, safe working conditions, and fair labor practices, we can promote social fairness and ensure that the people who produce these products are able to sustain their families and communities. Additionally, we want to assist the economic growth of these communities by investing in local infrastructure, offering training and education, and supporting innovation and entrepreneurship.

In summation, developing a fair trade market for handmade products requires sustainability. By promoting ethical and eco-friendly processes, supporting social fairness, and investing in economic growth, we can build a platform that offers distinctive, high-quality products.

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